20.3 C
Mönchengladbach
Sunday, July 21, 2024
Advertise with us
MetaverseMetaverse: What's to Come for E-Commerce?

Metaverse: What’s to Come for E-Commerce?

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of online interaction begins to take shape, brands want to know how it will impact the future of commerce.

What is the metaverse?

The metaverse is not a specific place or one type of technology. It refers to a shift in how we interact with technology, specifically in virtual and augmented realities. Talking about the metaverse today has been compared to talking about the internet or “cyberspace” in the 1970s. Likely, the term and what it means will transform over the next decade and beyond.

However, the emergence of metaverse technologies, including social commerce, augmented reality (AR) and virtual reality (VR), cryptocurrency, and Non-Fungible Tokens (NFTs), are already impacting brand strategies. For example, several companies have launched AR and VR applications to help buyers test and shop their products. These technologies present expansive possibilities for creating new offerings in digital and physical spaces as the metaverse becomes reality.

Evolving E-commerce

The metaverse is already taking shape, with commerce as a key part of its purpose. To prepare for what the new e-commerce realm will look like, brands can prepare for the following developments:

  • AR and VR innovations –  Augmented and virtual reality are the latest iterations of interactive content that brands are exploring to provide innovative experiences. Predictions place the CAGR for the global augmented and mixed reality market at 79.2%. Amazon, for example, introduced a Room Decorator tool allowing customers to visualize furniture in their own spaces. Charlotte Tilbury created a virtual store that consumers can explore at their convenience.

We have yet to see the true potential of AR and VR, partially because the hardware and technology required to participate have been bulky and expensive. Now, however, brands like Meta are offering VR headsets and similar technology at increasingly lower costs, signaling that these technologies will become more accessible, which in turn will lead to critical-mass adoption. As VR becomes more widespread, brands will explore new ways to connect with customers.

  • Hyper-personalization – Demand for personalized customer experiences is growing. According to a survey in 2021, 71% of customers expect personalized experiences from brands, and 76% will be frustrated without it. Brands are finding ways to offer targeted promotions, relevant product or service recommendations, one-on-one interactions with staff, and engagement opportunities like live shopping.

The metaverse will take personalized customer experiences to a new level. In a digital world, consumers can interact with brands without the barriers of the physical world – time, gravity, and geography, for example. They can visit virtual stores anywhere and anytime they like. Additionally, brands are looking into new types of experiences such as virtual games. For example, Nike premiered NIKELAND, a 3D space on the Roblox gaming platform where players can win points to redeem for digital apparel. Moving forward, more companies will be experimenting with using metaverse technologies to customize shopper experiences at scale.

  • Expanded social commerce – Buying products directly on social media platforms is increasingly popular, and is predicted to reach $1.2 trillion worldwide by 2025. Just like brands are adopting the tools to enable purchasing directly on Facebook, Instagram, and TikTok, the metaverse will likely include new platforms where brands will have the opportunity to sell.

Although we can’t say for certain what those platforms will look like, we know that brands will need the tools in place to keep their social shops up to date with the latest inventory and e-commerce information. Brands can also prepare with chatbots that can provide customer care directly within the social media platform to ensure customers get the best service on whatever platform they choose.

Preparing for the Next Phase of Commerce

The development of the metaverse will likely span the next decade and evolve several times. To prepare for this next era of online interaction, however, brands can start now by investing in AR and VR, social commerce, and other tools that enable seamless, omnichannel, and personalized experiences.

The brands that begin their metaverse journeys today will lead the pack in this next frontier of commerce.

Reviews

Related Articles

POPULAR

The romantic relationship between Ronaldo’s son and Luis Suarez’s daughter was revealed

"Delfina Suarez", the daughter of "Luis Suarez" revealed her romantic relationship by publishing a story with a heart from "Cris Ronaldo Jr.", the son...

Were Jennifer Lawrence nude photos real?

Are Jennifer Lawrence nude photos true?The question that you may ask yourself is whether the images that were published years ago are trueThe answer...

UK Entry requirements

Entry requirements This page reflects the UK government’s understanding of current rules for people travelling on a full ‘British Citizen’ passport, for the most common...

LATEST POSTS

Salman Khan reaches Mumbai to celebrate his 58th birthday

Salman Khan is celebrating his 58th birthday. He returned to Mumbai to spend his special day with family and close people. It's a big day...

McDonald’s opening hours on Christmas Day and Boxing Day in Cambridgeshire

Although McDonald's is not the first thing that comes to mind for most people on Christmas Day, some might be wondering if they can still pop...

MORE

YOU MAY LIKE

Afghanistan News : UNICEF: More than 50 children have been killed in Afghanistan in...

Afghanistan News : The United Nations Children's Fund (UNICEF) says more than 50 boys and girls have died in a series of attacks in Afghanistan over the past week. UNICEF Regional Director George Laria-Edge tweeted today...
metaverse app, metaverse facebook, metaverse crypto, metaverse zuckerberg, metaverse game, metaverse login, zuckerberg stuck in metaverse, mark zuckerberg stuck in metaverse, live longer for 150 years in metaverse, shib metaverse, gundam metaverse, shiba metaverse, shiba inu coin, shiba inu metaverse, shiba inu, metaverse fashion week, shiba metaverse land, mark zuckerberg, mark zuckerberg metaverse, how to make money in the metaverse, zuckerberg metaverse, best metaverse stocks, metaverse logo, nvidia stock, buying real estate in the metaverse, how to invest in the metaverse, bitcoin, metaverse login, how to buy land in metaverse, metaverse headset, how to invest in metaverse, metaverse meaning, metaverse crypto, metaverse stock, metaverse facebook, metaverse coins, metaverse real estate, metaverse etf, metaverse nft, metaverse login, metaverse pro, facebook metaverse, sandbox metaverse, how to invest in metaverse, mark zuckerberg metaverse, best metaverse crypto, how to buy land in metaverse, roundhill ball metaverse etf, roblox metaverse, top metaverse coins, apple metaverse, pete davidson net worth, pete davidson kim kardashian, pete davidson instagram, pete davidson ariana grande, pete davidson father, pete davidson tattoos, pete davidson exes, pete davidson wife, pete davidson net worth, pete davidson kim kardashian, pete davidson movies and tv shows, pete davidson instagram, pete davidson height, pete davidson ariana grande, simon rex, kenedi anderson american idol, bebe rexha, billy ray cyrus, pete davidson roast 9/11, walker scobell, is kim kardashian pregnant by pete davidson, tish cyrus, david mamet, wynonna judd, roast of pete davidson, pete davidson bde, is kim kardashian pregnant with pete davidson, kanye pete davidson boxing, phoebe dynevor and pete davidson, north and pete davidson, daphne bridgerton, pete davidson father 9/11, kim kardashian pregnant with pete davidson, cam newton, pete davidson and north west, is pete davidson jewish, pete davidson north, kourtney kardashian, pete davidson dad

Workout Routine for Big Forearms and a Crushing Grip

We woke reasonably late following the feast and free flowing wine the night before. After gathering ourselves and our packs, we headed down to our homestay family’s small dining room for breakfast. Refreshingly, what was...
Now You Could Research in Metaverse

Now You Could Research in Metaverse

It is not shocking that Metaverse has now even moved to research More people are becoming aware of the Metaverse. Recently, MICA announced the creation of MICAverse, a lab in the virtual world where consumer behaviour will be studied. The...
metaverse app, metaverse facebook, metaverse crypto, metaverse zuckerberg, metaverse game, metaverse login, zuckerberg stuck in metaverse, mark zuckerberg stuck in metaverse, live longer for 150 years in metaverse, shib metaverse, gundam metaverse, shiba metaverse, shiba inu coin, shiba inu metaverse, shiba inu, metaverse fashion week, shiba metaverse land, mark zuckerberg, mark zuckerberg metaverse, how to make money in the metaverse, zuckerberg metaverse, best metaverse stocks, metaverse logo, nvidia stock, buying real estate in the metaverse, how to invest in the metaverse, bitcoin, metaverse login, how to buy land in metaverse, metaverse headset, how to invest in metaverse, metaverse meaning, metaverse crypto, metaverse stock, metaverse facebook, metaverse coins, metaverse real estate, metaverse etf, metaverse nft, metaverse login, metaverse pro, facebook metaverse, sandbox metaverse, how to invest in metaverse, mark zuckerberg metaverse, best metaverse crypto, how to buy land in metaverse, roundhill ball metaverse etf, roblox metaverse, top metaverse coins, apple metaverse, pete davidson net worth, pete davidson kim kardashian, pete davidson instagram, pete davidson ariana grande, pete davidson father, pete davidson tattoos, pete davidson exes, pete davidson wife, pete davidson net worth, pete davidson kim kardashian, pete davidson movies and tv shows, pete davidson instagram, pete davidson height, pete davidson ariana grande, simon rex, kenedi anderson american idol, bebe rexha, billy ray cyrus, pete davidson roast 9/11, walker scobell, is kim kardashian pregnant by pete davidson, tish cyrus, david mamet, wynonna judd, roast of pete davidson, pete davidson bde, is kim kardashian pregnant with pete davidson, kanye pete davidson boxing, phoebe dynevor and pete davidson, north and pete davidson, daphne bridgerton, pete davidson father 9/11, kim kardashian pregnant with pete davidson, cam newton, pete davidson and north west, is pete davidson jewish, pete davidson north, kourtney kardashian, pete davidson dad

New Games For 2022 And Beyond To add To Your Wishlist Now

The biggest new games coming out in 2022 and beyond on PS5, Xbox Series X, Nintendo Switch, PC, and more The new games for 2022 and beyond include a wide variety of titles. There are...

The 9 Types of Movies You Can Choose From (Genres)

Euro international : The movie “A Star Is Born” recently hit the cinemas, starring Bradley Cooper and Lady Gaga and their fans lost their marbles, in a good way, of course! Was it the cast?...

Hande Ercel, FAMILY PHOTOS, Biography, romantic relationship

Hande Ercel one of the young Turkish actors who has many fans in Iran. We will talk more about  Hande Erçel's biography below . Hande Ercel One of the most famous young Turkish actors is , and even...

Ben Affleck Takes A Cruise Snooze On Paris Honeymoon With Jennifer Lopez

Last weekend, Jennifer Lopez and Ben Affleck had their surprise wedding in Las Vegas and then headed to Paris for the honeymoon, accompanied by some of their children. The family has been super busy...

According to sources, Elon Musk is actively looking for a new CEO of Twitter.

Elon Musk Searching For CEO Twitter owner and CEO Elon Musk are searching for a new chief executive of the company, sources told CNBC's, David Faber. Musk, who acquired the company for $44 billion in October,...
metaverse app, metaverse facebook, metaverse crypto, metaverse zuckerberg, metaverse game, metaverse login, zuckerberg stuck in metaverse, mark zuckerberg stuck in metaverse, live longer for 150 years in metaverse, shib metaverse, gundam metaverse, shiba metaverse, shiba inu coin, shiba inu metaverse, shiba inu, metaverse fashion week, shiba metaverse land, mark zuckerberg, mark zuckerberg metaverse, how to make money in the metaverse, zuckerberg metaverse, best metaverse stocks, metaverse logo, nvidia stock, buying real estate in the metaverse, how to invest in the metaverse, bitcoin, metaverse login, how to buy land in metaverse, metaverse headset, how to invest in metaverse, metaverse meaning, metaverse crypto, metaverse stock, metaverse facebook, metaverse coins, metaverse real estate, metaverse etf, metaverse nft, metaverse login, metaverse pro, facebook metaverse, sandbox metaverse, how to invest in metaverse, mark zuckerberg metaverse, best metaverse crypto, how to buy land in metaverse, roundhill ball metaverse etf, roblox metaverse, top metaverse coins, apple metaverse, pete davidson net worth, pete davidson kim kardashian, pete davidson instagram, pete davidson ariana grande, pete davidson father, pete davidson tattoos, pete davidson exes, pete davidson wife, pete davidson net worth, pete davidson kim kardashian, pete davidson movies and tv shows, pete davidson instagram, pete davidson height, pete davidson ariana grande, simon rex, kenedi anderson american idol, bebe rexha, billy ray cyrus, pete davidson roast 9/11, walker scobell, is kim kardashian pregnant by pete davidson, tish cyrus, david mamet, wynonna judd, roast of pete davidson, pete davidson bde, is kim kardashian pregnant with pete davidson, kanye pete davidson boxing, phoebe dynevor and pete davidson, north and pete davidson, daphne bridgerton, pete davidson father 9/11, kim kardashian pregnant with pete davidson, cam newton, pete davidson and north west, is pete davidson jewish, pete davidson north, kourtney kardashian, pete davidson dad

US uses all-electric laser weapon to shoot down drone

The United States Navy shot down a drone for the first time, using high-energy laser waves. One of the reasons for the test, which was conducted by the United States Navy in February 2022, is...

Britney Spears ‘We Lost Our Miracle Baby,’

Britney Spears announced in an Instagram post that her "miracle baby" and her partner Sam Asghari have had an abortion."With the least sadness, it must be said that the baby lost its miracle early...

It hasn’t been released yet? Edie Falco shot “Avatar 2” so long ago that she believed it had already been released and failed.

Edie Falco Shot and Avatar 2 Edie Falco Shot and Avatar 2! Ohh Really? Yes, Edie Falco Shot had thought that Avatar 2 had already been released. Avatar: The Way of Water's appearance of Edie...

Lewandowski refused to extend his contract with Bayern Munich

Lewandowski has confirmed that he will not sign a new contract with Bayern Munich. Polish superstar Robert Lewandowski has confirmed that he will not renew his contract with Bayern Munich and is looking to continue...
The most beautiful female soccer player in the world expressed her interest in Ronaldo

The most beautiful female Football player in the world expressed her interest in...

Anna Maria Markovic, called the most beautiful soccer player in the world, in a comment while expressing her interest in Cristiano Ronaldo, called this Portuguese star the best soccer player in history and the...

6 events of the movie “Avatar: Waterway” that make it more exciting than the...

It's been 13 years since the first trip to the world of Pandora, but what is being heard about the new movie "Avatar: Waterway" makes us think that Cameron's new movie will be more...

Request for eight years and two months in prison for Shakira, the Colombian pop...

Colombian pop star Shakira has been accused of tax evasion and failure to pay 14.5 million euros ($15 million). The Associated Press has reported on Friday, July 29, that the prosecutors of this case said...
\