Retail is an important part of marketing that is the last point of contact between the economy and the body of society and customers.
Retail is the science of store design and management and therefore will play a very important role in business development.
Read more : WHAT IS THE BUSINESS FUTURE OF THE NEXT GENERATION OF ADVANCED DIGITAL STORES?
Retail is 2,500 years old and dates back to a time when people went to certain places surrounded by walls and made their purchases. But what is clear is that retail and store management have undergone fundamental changes over time. The digital age is accelerating these changes and shaping modern retail. These developments have occurred in all layers of consumer behavior from before buying to buying and after buying and have changed the paradigm in this industry. Interactive, mobile, augmented reality and virtual technologies are the technologies that are making the most changes to retail. These changes target customer buying experiences, including product evaluation and selection, product promotion, transaction and product delivery, and accompany them with fundamental changes.
To understand these changes, specialists will emerge who are familiar with both the field of retail management and technology.