If Elon Musk can scrape together enough advertising revenue to pay the bills — namely, the enormous interest on the $13 billion in debt that he saddled the company with in order to buy it — then the newly Elon Musk-owned social network may continue zombie-shuffling for months or years without our knowledge. Twitter may even file for bankruptcy and go out of business, a possibility that Musk himself has acknowledged is very much a possibility and highlighted by the company’s recent reluctance to pay for everything from office rent to toilet paper.
In any case, pandemonium has painted an unclear future for one of the most well-known and established social networks in the world. In light of Twitter’s very turbulent 2022, it has also provided an opportunity to reconsider how the social media environment may drastically evolve.
Nothing endures forever, and that’s a wonderful thing, says Taylor Hatmaker.
Amanda Silberling: Let’s go strange now.
Haje Jan Kamps: Restore the era’s glory