What is Metavers? Metavars will bring about fundamental changes in digital branding.

Metavars will bring about fundamental changes in digital branding.
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In fact, in the near future, Metavars will revolutionize the “type of audience engagement” with the content provided by businesses. As a result, it drastically changes the type of “brand interaction with the audience.” but how?
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To answer this question, we will examine the effect of metavers on the type of conflict and audience interaction.
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Audiences are currently involved with online content in two ways.
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“Continuous and constant” engagement of the audience with the micro-content of multimedia [social networks such as Instagram] and “informational and cognitive engagement” with the textual content presented on websites [such as Digikala or news websites].
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But Metavars will change the nature of this conflict altogether. In the future, social networks will be presented not in the form of multimedia, but in a virtual and three-dimensional form, and the gender of the audience engagement will change from a shallow two-dimensional engagement to a presence in a virtual environment.
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So in the future, businesses need to create a virtual world or a second world in the virtual environment of Metavars to engage the audience.
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So producing multimedia or textual content will not be enough at all. The level of ideation and creativity and production of meaning in future content is very different and the need for conceptualization and production of meaning is strongly felt.
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On the other hand, the textual content of the template on the web space is also likely to undergo fundamental changes.
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In the future, e-commerce stores (such as Digikala) will not offer their products in two dimensions, but will display products in 3D with virtual Peru capability.
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In future e-commerce stores, it will be possible to walk in the store.
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So if today users go to Digikala to experience a convenient shopping experience, they will probably plan to visit the Digikala Online Store with their family in the future and enjoy the Digikala Online Store.
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In the meta-world, our experience of the web will change from a purely cognitive to a cognitive-emotional state.
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In short, Metavars will change the way the audience engages, engages and interacts with the brand in the future.