Business future :
Smart Retail is one of the most important branches of digital transformation in the field of retail, which will build the next generation of advanced digital stores. But what exactly is Smart Retail and how will it increase our sales?
Smart Retail is a set of advanced digital strategies that innovate and create a competitive advantage in the retail industry that are primarily based on advanced digital technologies. Smart Retail provides a unique set of digital opportunities for shopkeepers and retail brands and will shape their digital transformation. But the question is, what are these developments? And what developments will customers experience in Smart Retail?
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Smart Retail will bring about various changes in the retail and management of the Retail industry. Smart Retail will transform the relationship between the customer and the brand on the one hand and the relationship between the customer and the social environment (friends, acquaintances, other customers, etc.).. It will create a personalized, emotional and emotional relationship between the customer and the brand and will make the customer’s interactions with the brand highly interactive and fast. It also creates a shopping experience for the customer at any time and any place, and will lead to the formation of a concept called mobility or infinite mobility for customers, which ultimately creates a borderless shopping experience for the customer. Smart Retail has created an advanced digital social environment and the possibility of establishing a customer in the moment with other loyal customers, and thus experiences social approval and belonging from a psychological point of view. The store atmosphere in this style of store design is highly thrilling and full of highly advanced graphic content. Customers have a lot of information in this style of store design and shopping transactions can be done for them in different ways. In this type of stores, it is possible to create common value between customers and the brand, and customer opinions are applied in the production process.
In general, Smart Retail will be the next generation of stores in the world. Successful world experiences show that this style of transformation in stores will create a competitive advantage and increase sales.
