Elon Musk’s Twitter is a world where you can buy a blue tick for your personal account for $8. Now some accounts are changing the blue and coach ticks to gold and gray ticks.
According to a tweet the company posted on Dec. 10, Twitter’s verification services have been relaunched since Dec. 12, and you’ll see some new ticks on your timeline soon.
If you have already noticed them and are wondering what this golden tick on Twitter means, this question is answered in this article.
Twitter stories from late 2022 were all over the place. Mr. Musk signed a deal to buy Twitter for $44 billion on October 27. Since then, the social networking platform has been criticized for widespread layoffs and a mountain of uncertainty about the future of the “flying app.”
On November 9, Twitter launched its subscription services, Blue Twitter, for US users for the first time. Less than 48 hours after its launch in the country and after trolls started using the service, Twitter Blue was taken down. After a wave of fake accounts, fake accounts and “memes” started, Twitter added an additional gray tick as “official” for certain accounts. Tick appeared to be a way to do what Blue Tick originally did: prove a user’s identity. Of course, Elon Musk again came to the conclusion that the official gray tick is not good either.
A month later, Twitter’s blue platform was relaunched on December 12, although it is unclear if it was fully launched. According to a December 10 tweet, Blue Twitter subscriptions will cost $8 a month on desktop and $11 a month on iOS.
With the relaunch of the blue Twitter platform, a new approval process was introduced with gold and gray ticks. Since the news broke, the Twitter account has been seen marked with a golden tick, which according to the company’s December 10th tweet, is officially called “Golden Tick”.
What does the golden tick mean?
You’ve already learned about blue ticks, but now it’s time to learn about gold and gray ticks. According to a Dec. 10 tweet from Twitter, the “golden checkmarks,” which look yellow to many people, represent verified businesses. According to the blue Twitter FAQ section, the gold tick indicates that the holder is “an official verified business account”. This service is a new service that Twitter is testing for “big companies”.
But as of December 12, it doesn’t appear that all of a brand’s verified business accounts have entered the Gold Tick chain. It’s also unclear what the process for getting a gold tick is, as some accounts with a blue tick were in the “legacy verification” process where no payment was required.
Many official business Twitter accounts appear to have gold ticks as of December 12, including Apple News and Samsung. On the other hand, different accounts of the same brand have a combination of golden and blue ticks at the same time. For example, Pepsi’s official account has a gold tick, but Pepsi India still has a blue tick and Pepsi Brazil has a gold tick. Therefore, the process of turning the blue tick into gold behind the scenes remains a secret.
According to a Dec. 10 tweet, it appears that verified businesses that have paid for Blue Twitter after the relaunch will be given a Gold Tick, but it’s still unclear how the process will work and whether companies will have to apply for a Gold Tick. give or not