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UncategorizedWomen wear less makeup after a corona pandemic

Women wear less makeup after a corona pandemic

“Before Corona, it was impossible to see me even at breakfast without makeup.”
This is what Charlie, a woman who works at an educational institution, says.
But after the global corona outbreak, she now does not make up like thousands of other women, even for work.
“I did not go to work and was on leave with two children on a special salary in Corona. My husband was not home either, so I went out for a long time without makeup and realized that no one cared,” she said.
Charlie feels that the epidemic has given him the confidence to look more natural, and he seems to be not alone.
The use of #cosmetics was also declining before 2020, but a survey of 10,000 British women by Contar Market Analysis found major changes in post-quarantine beauty routines.
The results of this study show that the purchase of cosmetics and the frequency of its use has decreased sharply in the last two years; Reduction of more than 30%.
Cantar examines data on 300,000 women worldwide, including their spending, and concludes that British women have made the most changes to their makeup habits in recent years.
According to data, there is a 19% decrease in cosmetics sales since 2019, but the epidemic is only part of the story. A contingent analyst says the likelihood of an economic crisis also affects customer purchases.
Historically, economists have said that lipstick sales are increasing during difficult economic times. Typically, this small luxury may be a way to reward consumers who are short of cash. But this time, the use of masks and telecommuting has reduced sales of lip products by 40%.
“Apart from the confidence that has led a large group of women to stop dyeing their hair, for example, skin care products such as moisturizers have not experienced this decline,” says BBC correspondent Celta Smith. A sign of corona consumers’ attention to the effect that hand washing products have on their skin. In general, people seem to be reluctant to spend on things that may be considered useless, but they are happier than spending more on what they feel is good for them.
What is your experience? Have you changed your makeup and skin care after Corona?

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