Twitter Loses 2M Users
People will abandon the site, according to the forecast, because of the growth of hate speech and technological issues; Twitter Loses 2M users
After Elon Musk’s $44 billion buyout, a prognosis claims that over 30 million users would abandon Twitter over the next two years as worries about technical problems and the spread of hateful content grow.
Jasmina Enberg Predicts Twitter Loses 2M Users
According to Jasmine Enberg, a lead analyst at Insider Intelligence, “There won’t be one cataclysmic event that eliminates Twitter.”
The platform’s infrastructure and content control issues won’t be resolved by Twitter’s skeletal employees, even if they work nonstop.
As studies show, Twitter will lose 8.2 million more users in the US over the next two years than in any other nation, which is its biggest market.
According to its study, Twitter will lose 8.2 million more users in the US over the next two years than in any other nation, which is its biggest market.”
Insider Intelligence show, Twitter in the UK will lose roughly 1.6 million users over the course of the next two years, leaving a base of 12.6 million.
It asserts that while disgruntled users will leave the site from all age demographics, the under-25 and over-45 age groups will have the highest concentration of departures since they “aren’t as loyal and are less ready to accept a deteriorating experience.”
As advertisers pull back, suspend, or cease advertising due to rising brand safety concerns on the site, Insider Intelligence has also reduced its prediction for Twitter’s ad revenue growth from 22% in 2023 and 16% in 2024 to “basically flat.”
Twitter Ad Revenue
The research firm downgraded its prediction for Twitter‘s ad revenue growth this year by 40% in November.
After losing several of its largest advertisers and a lengthy tail of smaller advertisers who have been silently leaving the site, “Musk’s key emphasis in 2023 will be reviving Twitter’s income engine,” it stated.
Moments before a scheduled meeting with the company, Twitter abruptly disbanded its trust and safety council, an advisory group of nearly 100 independent civil rights, human rights, and other organizations that the company formed in 2016 to address issues like hate speech, child exploitation, suicide, self-harm, and other issues on the platform.
The world’s richest man received a 10-minute chorus of boos from a crowd of 18,000 on Sunday night when he joined the comedian Dave Chappelle on stage in San Francisco, summing up the unpopularity of the takeover by Musk, who has fired thousands of employees and told those who remain they must work long hours at high intensity.
